Leveraging The New Facebook Timeline Format

While the subject of “Fan Gating” is probably something you have never heard of, it’s actually something that a lot of business users on Facebook have been using for quite a while. Now with the new timeline format, “fan gating” has taken a bit of a back seat but still holds as quite an effective strategy to build your Facebook fan base and offer an incentive for users to click that “Like” button.

In this video I show you exactly what fan-gating is and how I have set this up previously for a school. I also show you how to take advantage of this strategy with the new enforced timeline pages for Facebook.

The key difference being that you now need to link directly to the application that you are using for “fan gating” instead of just your unique url. Facebook no longer offers the option to specify a custom page as the default landing page.

Facebook Marketing Basics

Facebook is usually the first port of call when setting up your social media strategy. In this video I give you some ideas on how to setup your Facebook fan page and also how to go about what is called “fan gating”.

Fan gating is a strategy where you show one image to people that haven’t yet “liked” your page, and then once they click that Like button, they see a different image. This is a great way to build up the number of people that Like your page very quickly.

If you have any questions about how to setup your Facebook page or Social Media strategy, please click the Contact button on this website.


Interview With Glenda From Citipointe Christian College

Glenda Fitz-Payne joins me in this episode to talk about the implementations we have made to Citipointe’s school website and the results that have come from it.

The 2 implementations we have made so far includes optimising the enrolments process and capturing lead data in a more effective and inviting way, and setting up a separate events website to enhance the school’s community involvement and provide a leveraged tool to integrate social media sharing options and integration.

Enjoy ;-)



How To Leverage A Blog and Social Media for More Website Traffic

Rob asked the question on one of my previous videos about “how to frame a blog post and submit to social media websites”. This is a great question and something I have been encouraging a lot of schools to do.

There are multiple benefits to maintaining a school blog and the way that I set these up for schools means it becomes a highly engaging platform for parents, and prospects of the school to get involved. There is no set format or requirements for what content a blog should have. It’s simply a technical term which commonly represents a website that is updated frequently.

Here are some of the points I cover in this video:

  1. What content you should include in your blog posts
  2. Have a “call to action” in every post
  3. Use social networking sites to draw people back to your website funnel
  4. Advanced – Leverage “Social Media Backlinking” to enhance your sites search engine position

I hope you enjoy this podcast, and please leave me your questions and comments below about this video?

Talk soon,
Mike Leembruggen

How To Deal With Negative Comments On Facebook

Welcome to episode 3 in this podcast series. In today’s video I look at a pressing concern a lot of school executives and headmasters have when looking at setting up a school presence on social media sites, facebook in particular.

“What if someone says something bad about the school?”

Here’s my tips for how to deal with this:

  1. If it’s on your school “page”… you can moderate comments quite easily
  2. Better to establish the first school page that have others take it from you
  3. Deal with negative comments quickly and reinforce the positives
  4. Get your strong supporters behind you to turn the thread vibe around
  5. Think about what people might do if you don’t give them an opportunity to express their concern
  6. The social wave is coming. Better to be leading the field than trying to play catchup later on



Marketing A School Event Using Social Media

In this episode I give my top 10 tips on how to market a school event using social networking sites. In truth, just like any tool or software, each new social networking site should be used to ultimately drive visitors back to your internal funnel. My approach to social media is to use it as a tool to meet people where they are at. If you want to catch fish, you go to the sea right? That’s where the fish hangout, so that’s where you need to go. Just like you will find a lot of your target audience hanging out on Facebook, or perhaps LinkedIn ,or Twitter. The list is only going to get bigger as the year passes but if you have your core funnel setup and converting well on your own website, then each new upcoming social web 2.0 site simply presents an opportunity rather than a daunting challenge.

There of course are circumstances where you might want to setup a more prominent presence on social media sites, like setting up your own school “page” on Facebook or alumni page where you post regular content. For things like enrolments or events where you want to track conversions, and gather reliable statistics, then the strategy I outline in this video is something that is working quite well for the schools I am working with right now.

Here’s my top 10 tips for marketing a school event using social media:

  1. You don’t necessarily need an account on all the different social networks
  2. Use social networking sites to bring people back to your funnel
  3. Have a whole page on your website dedicated to the event
  4. Have multiple sharing options
  5. Encourage feedback, questions, and comments
  6. Make the post personalised
  7. Provide an option to RSVP
  8. Start by emailing your list
  9. Use online advertising channels through social networks
  10. Leverage facebook events for social proof

Thanks for reading this post, and watching this podcast episode…

Please leave me your comments and suggestions on what you would like me to present on in the future below?