Making an Effective Landing Page for Your School

With a plethora of landing pages available on the internet, it is important to have the perfect landing page for your school website so that you can increase conversions and boost response. It is important to understand here that a landing page is different from your home page. The home page will tell all about your school, facilities, location, academics and so on. On the other hand, a landing page is focused on just one aspect of your school. You may be looking for admissions or inviting people to the reunion. What you should be aiming for is that people take action after visiting your landing page. A step by step guide is given here to help you make that perfect landing page for your private school website.

1. Know what you want. Is it more registrations, more traffic or more donations? You need to be clear about what you are looking for. Only then will you be able to achieve what you are looking for. Now if you are looking for more admissions, you need to tell people all about the unique things your school has to offer. The links have to be placed strategically. There will have to be a prominent button for those who wish to pursue admission. You need to know what to place on the landing page that would prompt people to take action.

2. Make it attractive. This can be done through bright colours, varying styles and so on. This would also help your call to action button to stand out and be easily accessible to all.

3. Have a lot of white space. People do not like to read. A photo is always worth a thousand words. Hence you need to add relevant photos and images to the landing page of your school website. Have less words but convey more. Thus you need to choose the words carefully so that visitors are prompted to take action immediately. Include white space so that the landing page looks interesting enough.

4. Avoid too many links. You need to be clear about the goal of the landing page on your school website. There is no point in having too many links that will take the visitor away from your site. You would be wasting all your effort this way. Keep the visitor focused and prompt them to take action.

5. Add testimonials. There is nothing more effective than word of mouth publicity. People get propelled into action once they hear the views of other people, especially users. Add positive views of other people and make it as natural as possible.

6. Improve, improve. No matter what you do, there is always scope for improvement. Hence make multiple copies of the landing page for your school website. Check these out yourself. Or else, you can show it to your friends and colleagues. Take their opinion. Take the best features of each and try to make the best landing page that will be effective and be able to meet all your specific needs.

Here are some examples of various landing pages. Very minimal in design but highly effective:


This version below includes a full screen video as the background and is targeted at the general school community:


These templates are included with EDUconnected. If your school hasn’t joined yet, take a look at what the EDUconnected school marketing platform can do for you.

How to Use Pinterest to Market Your School


Pinterest is now the third largest social media network after Facebook and Twitter. On top of this, 83% of its users are women and this makes it occupy a unique position among the social media networks. There are studies that suggest that mothers are the main decision makers when it comes to choosing a school for their children. This makes Pinterest an important tool for marketing schools.

Create your school’s account

To begin marketing your school on Pinterest, you will need to create a Pinterest account for your school. Choose a username, an email address and a password. You will also need to choose 10 pins that you find interesting. A “pin” is any image or video added to Pinterest. The pins will suggest people to follow. When choosing the pins, think in the best interest of the school. Select pins that will be in line with the mission of the school, such as education, children, activities and play. Pinterest will then suggest you create 5 pin boards. A board is where you organize your pins by topic. The suggested boards consist of Products I Love, Favourite Places and Spaces, My style, Books Worth Reading and For the Home. However, since these pin boards aren’t of much help to schools, you should delete them and create your own pin boards.

Personalise the account

After creating your Pinterest account, you should personalise the account. When you create your account, Pinterest automatically follows 10 people based on your pins selection. You can find other schools and people to follow using Pinterest search. When you see how other schools are using Pinterest, it will be easy to tailor your use and even find great information to pin. There are searches that you should complete and follow based on the mission and brand of the school. You will be able to see the People, Pins and Boards of your local community, other schools and a brand name for your school.


After creating and personalising your Pinterest account, it’s time to begin engaging. Try engaging using the 50/50 rule which requires that 50% of your content be related to your school whilst the other 50% should not be directly related to your school. Bear in mind that your goal is to drive web traffic to your school’s webpage where you can convert the visit into an enquiry. Therefore, the content that relate to your school should be pinned directly from your blog or website. Avoid pinning information that will take the traffic away from your website.

Ensure that you make the Pinterest account of your school a valuable place where people can visit and learn about topics related to your school such as the local area, places to visit, recommended books, etc. A great way of finding other content to share that is not related to your school is by re-pinning other pins such as great stuff for kids. Feel free to “like” or comment on other pins.

Promote your account

After you have created several boards and have between 25 and 50 pins, comments and “likes”, begin promoting your Pinterest account. Post and tweet your Pinterest account on Facebook and Twitter. Ensure that you include a link to your school’s Pinterest account in your email signature.


The use of social media for marketing is flourishing. This is evident in social media sites such as Facebook, Twitter and Pinterest. Schools should tap into this to market themselves in the growing digital world. Following the above guidelines will ensure that you are able to effectively promote your school on Pinterest.