Four Facebook Marketing Tips That You Can Use To Attract More Students to Your School

The current trend for most Australian schools is to embrace social media, especially Facebook and Twitter. This is because through social media, there is direct communication and connection to both parents and students. Research shows that over 45% of internet users go to Facebook daily. The same research also shows that the daily average time that is spent by these users on Facebook is 23 minutes. Given these impressive stats, you can exploit the powerful nature of this social media tool to attract more students to your school.

Through Facebook, schools can effectively market the curriculum they offer both to the students and to their parents. Another good thing with constantly being plugged on social media is that it keeps you in the know. You are aware of what activities the scholastic competition is involved in. Having the right information is important in staying ahead of the competition.

4 Tips to Create an Effective Facebook Page


There is nothing more important in your school’s Facebook page than the content. Take note of the fact that potential students do have varied concerns and interest, which means that the content you provide on the site has to be varied, as well as relevant, to meet the different interests.

• Consider including video and photo content for the simple fact that images are more effective than text.
• The school also needs to have a frequently updated blog. Make sure that you share the blog posts on your Facebook page.


Your Facebook page should give visitors a sense of what your school is like. This is achieved by effectively sharing the school’s history. Make your page a learning portal that is unique, a place where future students will be able to learn more about the academic courses that your school offers, extracurricular activities, athletic programs and other important things your school offers.


Ask your fans to “like” your page. The more “likes” you have, the better. The following are the categories of people you should target:

• Successful alumni
• Potential applicants
• Influential individuals in the Australian education system
• Media contacts, current students and parents

Facebook has a tool, called the Facebook friend finder, which you can use to search for friends.

Promotion and enlargement

Merely creating a Facebook page should not be your only goal. On your school’s website, you can include a Facebook button, after which you are supposed to request visitors to your website to ‘like’ the Facebook page of your school. Join relevant groups and participate in their discussions. You can seek assistance from inbound marketing agencies to help you gain more from your web presence.


A school’s website is very important because it acts as the public face of the learning institution. Not only does your web presence need to be visually appealing, but more importantly, it needs to offer useful information to students and parents. In case you are looking for new ways of increasing enrolment, social media marketing is what you need. It is a very influential and powerful way of reaching out to alumni, existing students, their parents, and future applicants.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter

Social media experts have a tendency to compare the effectiveness of difference social media networks. You will hear them talk of Facebook VS Twitter, Twitter VS LinkedIn or LinkedIn VS Facebook. However, if you need to reap the benefits of social media as a marketing channel, you must integrate your social media efforts. You should form an alliance between the 3 social media giants, perfect your way of posting on each of them and improve communication.

Facebook best practices

According to Facebook, there are 1500 possible stories that are filtered through on the news feed of the average Facebook user. However, only 20 per cent of these make it to the user news feed. You can use some best practices to ensure that your content is included in the 20%.

(1) Removing long links from copy

You must ensure that any message you write can spark the attention of the reader. Remove long URL’s you intend to share from your post. Facebook can add a special snippet underneath the post instead of it showing in the update. It is possible for the user to click on the generated title or thumbnail for the URL to navigate to the webpage, blog post or any other URL that you may be trying to link to.

(2) Using photos over links

If possible, a visual should be used to promote the message you intend to send out.

(3) Making use of optimal image upload sizes

Ensure that all visuals uploaded can fit in the specific dimensions allowed by Facebook for posts.

(4) Repositioning your timeline photos

If you can’t find an image that fits the dimensions specified by Facebook or you intend to use the same image across the three channels, you do not need to worry. To optimize the positioning of the image on your timeline, click on the light arrow appearing on the post’s upper side. Choose “Reposition Photo” to adjust the photo’s position using the resulting cursor. Click on the blue “Save” button.

Other recommended practices to craft the best posts on Facebook include:

  • Highlighting horizontal photos
  • Posting to your timeline before album
  • Keeping link titles under 100 characters
  • Keeping your post copy succinct

Best practices for LinkedIn

LinkedIn suggests that there are over 3 million companies including schools with LinkedIn Company Pages. They also indicate that 87% of users trust LinkedIn as a source of information that affects their decision-making. You can use some best practices to ensure that your content is among the trusted sources.

(5) Using shortened link in copy

You can use services such as HubSpot or to shorten your link and paste the URL into the body of your updates.

(6) Rallying around one post

Instead of updating your LinkedIn account several times in a day, try engaging your audience using one post. When you promote that one post, you increase the number of clicks, likes and comments.

(7) Sharing marketing offers

When compared to Facebook and Twitter, LinkedIn is more effective in lead generation. However, you should strike a balance between content and marketing offers.

(8) Engaging in groups

A favourite feature for LinkedIn users is the LinkedIn Groups. After having a page post for your school, spend the rest of your time allocated to LinkedIn engaging in group discussions. Try to be genuine and do not spam the group.

(9) Using the LinkedIn announcement feature

To boost your lead generation, a powerful tool to use is the LinkedIn announcements.

Twitter best practices

According to Twitter, a billion tweets are sent within one week. You must ensure that your tweet is noted amongst all that noise.

(10) Keep your tweets short

When you keep your tweets short, it becomes easier for users to retweet. Also, studies suggest that the tweet sweet spot is usually between 120 and 130 characters.

(11) Include twitter handles

When sharing an article, stat or quote from another school, include the school’s handle in the tweet. This will increase their chances of seeing the tweet and retweeting it to their audience. When your content is shared, there are high chances of increasing your following.

Other twitter best practices include:

  • Understanding mentions VS replies
  • Using hashtags judiciously
  • Avoid forcing trending hashtags
  • Incorporating visual content
  • Uploading photos directly to Twitter
  • Using links in the middle of your tweets
  • Including links on the profile bios of your employees
  • Using shortened links
  • Optimising your posting schedules

Use these best practices as a guideline when posting to your social media accounts to guarantee audience participation and achieve your ultimate goal of dominating social media.