Most people are familiar with the Google text Ads that show at the top and right hand side of the search results but what you may not be aware of is that Google also runs what they call a “Display Network”. These are the image ads you see on various websites while browsing the internet. There is huge potential here for you as most people will simply run a standard text ad campaign and miss out on the avalanche of traffic available through the display network at cheap prices (if you setup your campaign correctly).
Here’s the breakdown of a successful online marketing campaign that boosted enrolment applications and had a great return on investment for the school. In this video, I walk you through the numbers and how the campaign worked.
recently I sent out an email about this case study and received quite a lot of interest so I decided to make a quick video going over the campaign and it’s various components.
If you are interested in running a campaign like this for your school, then check out the Platinum Package For Schools
One thing I notice a lot of schools doing in their flyers, billboard ads, and promotional campaigns is emphasising the motto, features, or tagline of the school. While this is somewhat effective, a better way to engage your audience and get a greater response is to talk about the prospect you are targeting, rather than the school.
People in general are focused first and foremost on themselves. It’s just human nature. With most forms of advertising you have a small window of opportunity to grab someone’s attention. The greatest use of that window is to directly target their emotional triggers.
All you are looking to do with advertising is show people statements or keywords they already internally believe. When they see those keywords, they will be intrigued and you have them hooked.
Think about that next time you are putting together an advertisement or marketing campaign and measure the results against your previous campaigns. I think you will be quite shocked at the increase in results.
In this podcast episode, I look at search engine optimisation for schools and some of the results that I have achieved for other schools in the past few months.
SEO is something that schools tend to lack in, which is understandable as it is quite a technical subject and there are not many professionals out there who fully understand how to correctly optimise a website for better rankings in the search engines.
Let me give you a brief overview of SEO (search engine optimisation) and show you how I was able to take a school website from a position of #194 to the first page of google search results for a popular keyword phrase.
In this episode I cover:
- On Page Optimisation
- Off Page Optimisation
- Google Adwords combined strategy
- Rankings Achieved
- Results Gained
If you are interested in taking advantage of this strategy and working with me please email me at mikeleembruggen @ gmail.com or fill in the contact form on this website.