If you didn’t already know, there is a handy feature inside your Facebook page admin section that allows you to watch other school pages and see how many new “likes” they are receiving each week.
This can be a good indication for you as to how you are progressing with Facebook pages and give you some insight into what other schools and universities are doing to get high engagement on their page.
It’s really a clever marketing tactic by Facebook. You’ll notice at the bottom of the expanded section they have included a subtle notice about advertising on Facebook. “Want to keep up? Create an ad to get more likes.”
Advertising on Facebook is relatively new to schools, but I think we will see an increase in ad spend by schools on various social platforms. From the ads I have created on Facebook for schools so far, the results have been very positive. So much demographic targeting power for schools, it’s amazing.