Using personality in your marketing will have a dramatic effect on how many conversions your website receives.
Most school websites lack personality and come across as very institutional. It’s the way things have always been done but it doesn’t do much to connect and engage with the website viewer.
In this video I talk about what I’m currently doing to enhance the websites of the various schools I’m working with by putting faces to names, and names to positions. Specifically for the enrolment process. This is a crucial part of every schools marketing efforts. The better a job you can do to get enrolment enquiries, expressions of interest, and paid applications, the better chance a school has of growing.
Latest posts by Mike Leembruggen (see all)
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