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Using Personality In Your Marketing

Using personality in your marketing will have a dramatic effect on how many conversions  your website receives.

Most school websites lack personality and come across as very institutional. It’s the way things have always been done but it doesn’t do much to connect and engage with the website viewer.

In this video I talk about what I’m currently doing to enhance the websites of the various schools I’m working with by putting faces to names, and names to positions. Specifically for the enrolment process. This is a crucial part of every schools marketing efforts. The better a job you can do to get enrolment enquiries, expressions of interest, and paid applications, the better chance a school has of growing.

Profile photo of Mike Leembruggen

Mike Leembruggen

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email [email protected]
Profile photo of Mike Leembruggen
1 reply
  1. Ron Woolley
    Ron Woolley says:

    Nice one Mike – you are at the beach while we are watching you at our desks…hmm…

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