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Interviews With School Marketing Executives About Social Media

In this episode I have done something a little different to having myself in front of the camera. I have contacted a number of schools and asked if they would share with me their insights into Facebook and Social Media in general, and what is currently working for them.

The feedback I got was fantastic and there is a tonne of great information here that other schools could very much benefit from.

I have compiled a few quick snippets of audio from my calls with Rae Byrom from Ivanhoe Grammar School, Emily Cavanough from Eltham College, and Stephen Wruck from Kings Christian College. The insights these guys shared with me was brilliant.

The full audio recordings from these calls are below. I trust you will get a lot of value from these calls and please make sure you add your comments below to thank these wonderful people for sharing their knowledge.

Emily Cavanough
Eltham College
Rae Byrom
Ivanhoe Grammar School
Stephen Wruck
Kings Christian College
[wpsharely id=”121″] Interview with Rae Byrom – Ivanhoe Grammar School
Interview with Emily Cavanough – Eltham College
Interview with Stephen Wruck – King’s Christian College


Here’s a few quick touch points in the audio files that I found quite interesting:

Emily Cavanough – Eltham College

  • 00:31 – Using an effective banner on your Facebook Page
  • 2:58 – Staffing for social media updates
  • 4:25 – Setting Facebook Page Guidelines for interaction
  • 7:00 – Dealing with inappropriate content posted by students on Facebook
  • 9:21 – The Principal on Facebook and Twitter
  • 11:50 – Which content gets the most engagement
  • 13:50 – Tracking links back to the website from Facebook
  • 15:12 – Facebook Advertising
  • 18:16 – Other Social Networks and plans to tackle them

Rae Byrom – Ivanhoe Grammar School

  • 1:02 – Target demographics on Facebook
  • 1:45 – Principal’s Twitter account and how effective that is
  • 3:32 – Facebook Tabs and which ones to use
  • 4:28 – Alumni on Facebook
  • 6:40 – Student comments on Facebook and how they treat the school page
  • 8:40 – Comparing Facebook to Twitter and their effectiveness
  • 10:10 – About having a “like” button on your website
  • 13:00 – Cross promotion between Facebook and the school website
  • 16:00 – Plans for other social networks
  • 16:50 – How Youtube plays a part in the overall strategy

Stephen Wruck – Kings Christian College

  • 1:17 – Using Facebook Groups for parent communication and engagement
  • 6:14 – How a team plays a big part in uploading content
  • 7:45 – The best things about having a school APP
  • 11:30 – Posts that get the most engagement on Social Media
  • 14:28 – Using Facebook Comments on your own school website
  • 15:55 – Alumni engagement with the school Facebook page
  • 19:29 – Click tracking and how important that is
  • 22:10 – Youtube videos and how many hits videos are getting
  • 23:40 – How important is an online presence for a school? Student enrolment story
  • 25:35 – The school’s Social Media journey over time
  • 27:40 – Effective Pinterest strategy
  • 28:15 – The driving factor behind the schools success with Social Media
  • 29:45 – How to get Teachers on-board and involved
  • 32:15 – A twist on using Facebook Pages for internal use
  • 34:00 – Setting up alias staff accounts for Facebook protection
  • 36:33 – Policies for staff interaction with students on Facebook outside of school

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