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Interview with David Dobbie from Coomera Anglican College

This week I interviewed David Dobbie who is the Business Manager at Coomera Anglican College. He’s doing a great job managing their online marketing and social media strategy with a small number of staff.

Here’s some of the things we discussed:

  • 00:44 – Changing to a CMS based website platform
  • 01:15 – Touch screen friendly design
  • 02:03 – Consistent design from website to mobile app
  • 02:25 – Uptake of the mobile app by parents
  • 02:45 – New method for school news delivery
  • 03:42 – Communication methods with parents
  • 05:05 – Using social widgets on your news page
  • 06:00 – Parents reactions to new technology
  • 06:38 – Facebook strategy
  • 07:40 – Types of content and engagement
  • 09:30 – Promoting events on social media
  • 10:35 – Using Twitter
  • 12:00 – How Youtube is integrated
  • 13:14 – Which staff are involved
  • 14:58 – Challenges faced with digital marketing
  • 15:42 – Principals involvement
  • 16:40 – Rewarding aspects of digital marketing

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Mike Leembruggen

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email [email protected]
Profile photo of Mike Leembruggen
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