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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter

Social media experts have a tendency to compare the effectiveness of difference social media networks. You will hear them talk of Facebook VS Twitter, Twitter VS LinkedIn or LinkedIn VS…

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Top 10 Most Effective Online Marketing Strategies for Schools

Online marketing can be a very effective tool to promote your school. In this article, you will find 10 ideas on how to promote your school through the internet. These…

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How The Big Schools Use Social Media

Social media has undergone a revolution over the years. Many people believed that it was meant to pass time or keep one occupied. This is not the case any more…

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How to Use Pinterest to Market Your School

Introduction Pinterest is now the third largest social media network after Facebook and Twitter. On top of this, 83% of its users are women and this makes it occupy a…

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Fundraising For Schools With Max Hutton

This week I spoke with Max Hutton from Brisbane Grammar school all about Fundraising. Max is quite well known for his expertise in Fundraising and Alumni relations. On this call…

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Interviews With School Marketing Executives About Social Media

In this episode I have done something a little different to having myself in front of the camera. I have contacted a number of schools and asked if they would…

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Advanced Google Analytics For Schools

It’s important to know your metrics, I’m sure you’ll agree. In this podcast episode, I show a small snippet from a recent presentation I gave at a schools conference in…

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Leveraging The New Facebook Timeline Format

While the subject of “Fan Gating” is probably something you have never heard of, it’s actually something that a lot of business users on Facebook have been using for quite…

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Facebook Marketing Basics

Facebook is usually the first port of call when setting up your social media strategy. In this video I give you some ideas on how to setup your Facebook fan…

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How To Get Better Response From Your Advertising

One thing I notice a lot of schools doing in their flyers, billboard ads, and promotional campaigns is emphasising the motto, features, or tagline of the school. While this is somewhat effective,…