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Top 10 Most Effective Online Marketing Strategies for Schools

Online marketing can be a very effective tool to promote your school. In this article, you will find 10 ideas on how to promote your school through the internet. These strategies are chosen because they are very effective in attracting new students. Here are the top 10 most effective online marketing tools for promoting primary or secondary schools.

1. Website

This is the obvious first step. There are many Australian schools that have websites to promote their schools. One example is Glendal Primary School. This school promotes all student activities through its website. By doing so, existing students and prospective students are kept well-informed. Most parents will search through a schools website when deciding where to send their kids. It’s crucial that your school website is easy to navigate and provides options for them to quickly engage with the registrar.

2. Email marketing

When people want to promote their schools, they can also use an email marketing strategy. This is a great tool to reach many students and parents. This promotional tool is cheaper than any other online advertising tool.

3. School directory lists

There are several recommended directory lists that are available on the internet. By including your school on these lists, you can boost your own search engine results and also get in front of many people who are comparing schools on these sites. One example of these school directories is the Australian Schools Directory. This is a great promotional tool for all Australian primary and secondary schools. Many parents visit this website to find their favourite schools.

4. Social media

This is another great promotional tool which is becoming increasingly more relevant. There are many primary and secondary schools that promote their schools on social media sites. An example of a school using this strategy is Delacombe Primary School. This school promotes all student activities on their Facebook page. By doing so, this school can connect to all students and parents easily.

5. Online Press Releases

There are many schools that release online press releases every single month. Press releases issued to online news sources provide information on current issues and events within the school community. These press releases are very useful in boosting the brand awareness of schools.

6. Joining Online Communities

There are many online communities that allow new members to join. This is a great opportunity for all schools to promote themselves and interact with other schools. One example of this community is called Study in Australia. This is an official community established by the government.

7. Pay Per Click (PPC) campaigns

Pay per click (PPC) is an online advertising model used to direct traffic to websites. It means that people can list their schools on search engine listings to lead their target audience to their website. This is another great way that schools can use to effectively reach prospective parents.

8. Joining  Forums

There are online forums that cater specifically to the education community. One example of these forums is called Better Education Forum. Parents join this forum to find answers to several education-related questions. Joining forums like this will give the school an opportunity to answer relevant questions and lead the members to their website.

9. SEO campaigns

Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s search results. Simply put, the goal of SEO is to ensure that a school appears at the top of a search engine’s results for a particular set of keywords, for example “best primary school in Australia.” There are many primary and secondary schools that do SEO campaigns. This campaign is very useful to get free traffic from search engines.

10.  Webinars

A webinar is a seminar conducted online. It is another great promotional tool for all primary or secondary schools that want to promote their institutions. By creating webinars, these schools can build a connection with students and parents alike.


These are some useful tips that you can use to promote your school. Many primary and secondary schools tend to do these simple tips when they want to advertise. Whilst marketing is necessary to survive and thrive in the ever competitive field of education, it is important to note that schools should have a good understanding of their capabilities as well as these marketing tools in order to successfully engage parents and students.

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Mike Leembruggen

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email [email protected]
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