Pinterest has a unique way of sharing and browsing interesting things. It’s primarily a curation style network where people gather pictures and share them on their own boards. By setting up a Pinterest account for your school, you can create your own boards pinning general topics, links and pictures related to your school and school brand. To find out more about using Pinterest for marketing, check out the webinar on onlinemarketingforschools.com
A. Setting up your school’s Pinterest account.
Open pinterest.com. Sign up with your School’s existing Facebook account or with your school’s email address.
If you choose to sign up with your school’s email address, click on ‘Click here’ next to ‘Are you a business?’.
Fill in the details on the page that opens.
Institution/Non-profit is most relevant for schools.
Add your logo and basic details to start your profile.
B. Creating Pinboards.
You may want to create pinboards for different topics such as ‘About School’, ‘Alumni’, ‘Academics’, ‘Meeting Teachers’, ‘Great Ideas for Projects’, ‘School Blog Posts’, ‘Recommended Books’, Thoughts, ‘Fun Stuff’, etc. To create a new pinboard, click on ‘+’ sign on top right corner of the webpage.
Next, click on ‘Create a board.’
Fill in all details and click on ‘Create Board’.
C. Adding pins to a board.
Click on ‘Add a pin’ on your board to add pins.
You have the option of adding a pin from the web, your PC, and from Pinterest.
Adding a pin from a website.
Adding a pin from your PC.
1. Click on ‘Choose Image’, 2. Select path for image file on your PC, and then click ‘Open’.
You may now add a description. You also have the option of selecting another board. Click on ‘Pin it’ to pin the image.
Shortcut for Adding Pins and Creating Boards.
You may add a pin to existing boards or create a board directly from the homepage by clicking on ‘+’ button on the top right as marked.
D. Editing boards.
Click on ‘Edit Board’ to manage your board pins, add a map and manage administrators.
Make changes and click on ‘Save changes’.
E. Sharing boards.
Click on ‘Send Board’ to share your board with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.
F. Editing/Deleting Pins.
Click on Pins as marked. This would open all pins.
Click on highlighted Edit button on the pin you wish to edit or delete.
Make changes and click ‘Save Changes’. In case you wish to delete the pin, click on ‘Delete Pin’.
G. Sharing pins.
Click on ‘Send’ on the pin you wish to share.
Share your pin with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.
H. Sharing your Pinterest Profile.
Click on ‘Send Profile’ to share your School’s Pinterest Profile with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.
I. Finding friends and following boards.
Build audience to your School’s Pinterest account by finding friends and following other school boards. Click on marked icon on top right and then on ‘Find Friends’ or ‘Follow Boards’.
J. Change School Pinterest Account Settings.
Change ‘Basic Info’, ‘Email notifications’ and ‘Social Networks’ settings. The last one i.e. Social Networks settings is key to build appropriate and quick audience to your School Pinterest account.
Use your School’s Facebook, Twitter, Google+, Gmail and Yahoo mail accounts to build audience. Make changes and click on ‘Save Settings’.
K. Explore interests related to your School.
Click on top left icon as shown to explore interests related to your school from a categorical list.
L. Creating Secret Boards.
Pinterest has a cool option for limiting audience to boards. You may want to limit audience of a specific School Board. Click on ‘Create a secret board’ on your profile’s homepage and set up audience for the secret board.
M. Adding Pinterest Widget to your School website, blog or webpages.
Click on marked icon. Then copy the code and paste wherever you want to add your School Pinterest account’s widget.
Get started now!!
To find out more, visit onlinemarketingforschools.com
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