How To Setup Your School Pinterest Account

Pinterest has a unique way of sharing and browsing interesting things. It’s primarily a curation style network where people gather pictures and share them on their own boards. By setting up a Pinterest account for your school, you can create your own boards pinning general topics, links and pictures related to your school and school brand. To find out more about using Pinterest for marketing, check out the webinar on

A. Setting up your school’s Pinterest account.


Open Sign up with your School’s existing Facebook account or with your school’s email address.

If you choose to sign up with your school’s email address, click on ‘Click here’ next to ‘Are you a business?’.


Fill in the details on the page that opens.


Institution/Non-profit is most relevant for schools.

Add your logo and basic details to start your profile.


After filling all details, check ‘Business Terms of Service and Privacy Policy’ and click on ‘Create Account’.


B. Creating Pinboards.


You may want to create pinboards for different topics such as ‘About School’, ‘Alumni’, ‘Academics’, ‘Meeting Teachers’, ‘Great Ideas for Projects’, ‘School Blog Posts’, ‘Recommended Books’, Thoughts, ‘Fun Stuff’, etc. To create a new pinboard, click on ‘+’ sign on top right corner of the webpage.


Next, click on ‘Create a board.’


Fill in all details and click on ‘Create Board’.

C. Adding pins to a board.


Click on ‘Add a pin’ on your board to add pins.


You have the option of adding a pin from the web, your PC, and from Pinterest.

Adding a pin from a website.


Adding a pin from your PC.


1. Click on ‘Choose Image’, 2. Select path for image file on your PC, and then click ‘Open’.


You may now add a description. You also have the option of selecting another board. Click on ‘Pin it’ to pin the image.

Shortcut for Adding Pins and Creating Boards.


You may add a pin to existing boards or create a board directly from the homepage by clicking on ‘+’ button on the top right as marked.

D. Editing boards.


Click on ‘Edit Board’ to manage your board pins, add a map and manage administrators.


Make changes and click on ‘Save changes’.

E. Sharing boards.


Click on ‘Send Board’ to share your board with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.

F. Editing/Deleting Pins.


Click on Pins as marked. This would open all pins.


Click on highlighted Edit button on the pin you wish to edit or delete.


Make changes and click ‘Save Changes’. In case you wish to delete the pin, click on ‘Delete Pin’.

G. Sharing pins.


Click on ‘Send’ on the pin you wish to share.


Share your pin with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.

H. Sharing your Pinterest Profile.


Click on ‘Send Profile’ to share your School’s Pinterest Profile with people through their email addresses, School’s Facebook friends, and School’s Google+, Gmail and Yahoo account contacts.

I. Finding friends and following boards.


Build audience to your School’s Pinterest account by finding friends and following other school boards. Click on marked icon on top right and then on ‘Find Friends’ or ‘Follow Boards’.

J. Change School Pinterest Account Settings.


Change ‘Basic Info’, ‘Email notifications’ and ‘Social Networks’ settings. The last one i.e. Social Networks settings is key to build appropriate and quick audience to your School Pinterest account.


Use your School’s Facebook, Twitter, Google+, Gmail and Yahoo mail accounts to build audience. Make changes and click on ‘Save Settings’.

K. Explore interests related to your School.


Click on top left icon as shown to explore interests related to your school from a categorical list.

L. Creating Secret Boards.


Pinterest has a cool option for limiting audience to boards. You may want to limit audience of a specific School Board. Click on ‘Create a secret board’ on your profile’s homepage and set up audience for the secret board.

M. Adding Pinterest Widget to your School website, blog or webpages.


Click on marked icon. Then copy the code and paste wherever you want to add your School Pinterest account’s widget.

Get started now!!


To find out more, visit

Google Hangout with Eric Sheninger

Here is the replay video of our Google Hangout event: Social Media for Principals.

In this Google Hangout I interview Eric on all the latest things he has been doing on social media and how that has changed not only his life and professional career, but those around him.

Eric gives some great insights into why Principals may be holding back and what they can do to overcome that fear of technology or social media. Overall I think it is wonderful to have people like Eric blazing ahead in this digital world and making a difference in his community and online network. He is a great example to follow for school Principals.

How To Setup Your School Instagram Account

Instagram is a great application to share and enhance photos on mobile devices. Setting up your School Instagram account will enable you to directly click, edit, share/post pictures to your School’s social networking accounts (facebook, twitter, foursquare). You can also add a link or a social button on your School’s website, blog and other pages for users to access your instagram photos.

Part A is a tutorial to setup your School Instagram account. It also includes information on how to click, edit and share pictures on collaborated social networks.

Part B is a tutorial for sharing your instagram pictures on your School’s external blog, website or page. Sharing of this kind enables viewers to access all of your instagram account pictures.

To learn more about using Instagram for schools, check out

Download the PDF

A. Setting up your School’s Instagram account on your mobile device.


Search for the Instagram app on your mobile device.


You may set up your instagram account on your iOS (iPhone, iPad, iPod) or Android mobile devices. First, search for the Instagram app on App Store (iOS devices) or Google Play (Android devices). Then tap ‘Free’.

Note: This tutorial illustrates setup on an iOS(iPhone). The steps for other mobile devices are very similar.

Tap ‘Install’.


After the app downloads, tap ‘Open’.


Register your account with your School facebook account or School email id.


If you select ‘Email Id’, fill in your School email, and create a username and password.


Having filled all details, tap on the arrow on the top right corner of the screen.

Enter your School’s name and phone number.


Having filled all details, tap on the arrow on the top right corner of the screen.

Find facebook friends or contacts to follow their Instagram accounts.


If you don’t want to follow anyone with your School Instagram account, or want to do this later, tap ‘Skip’.

Clicking pictures.


Tap on the camera button to take pictures.


A sample picture.

Editing pictures.


There are several editing options on intsagram such as cropping, straightening, brightening, contrasting, adding a filter, etc. After editing, tap on ‘Next’.

Sharing pictures.


You may share this Instagram picture directly to your accounts on the listed social networks. You may also tag other account holders in your instagram contacts.

Follow part ‘B’ to share your instagram pictures on an external School blog/website/page.

B. Sharing your instagram pictures on an external School blog/website/page with viewers.

If you want to add a social button on your blog or external page for users to directly access all of your School photos, you have the provision to set up an account on some external websites designed specially for this purpose. You simply have to log in one of these external websites with your instagram account details. Next, you have to pin the social button or url of your account on these websites to your school blog/website/webpages. Few of the websites where you can set up this account are shown below.









So, by setting up an account on one of such websites, and then sharing the link to this account on your School blog, website or social pages, you can give viewers access to all your School instagram pictures on their computers. It’s always good to have this account url or social button linked to your School’s blog, website, and social networking accounts. With a single click, readers will be able to access all your School pictures on Instagram.

Get started now!!


To find out more about using Instagram for marketing purposes, check out the recent webinar all about Instagram and Pinterest for Schools.

Digital Principals. Inspiring Story on Leadership

eric I just watched an inspiring hour long webinar by Eric Sheninger all about how he’s embraced digital technology as Principal of New Milford High School in New Jersey. I was very impressed. Eric openly admits to being a Principal who not very long ago banned mobile devices and social platforms in his school, but has since embraced the digital revolution and is making excellent headway with his students, parents, and community. This is a great insight into how digital technology is effecting schools, and I think it’s fantastic coming directly from a Principal. This is an area that will greatly change the role and responsibility of school Principals in the coming years, and I think he makes a great point about a lot of Principals being afraid of something new and the natural response being to ban it, shut it down, and restrict usage of it… but those that embrace the change and use it to their advantage are the ones that will stay ahead of the curve (and still be employable in 5 years). Eric has published a book all about Digital Leadership: Changing Paradigms for Changing Times

// ]]> Make sure you check out his webinar on the Principals Australia Institute website. It’s quite engaging, and gives you an excellent insight into Eric’s enthusiasm for digital technology and some of his methodologies. principals-workshop-technology-large

Facebook Advertising Insights For Schools

Here’s a quick look at some stats from a recent Facebook advertising campaign I ran targeting parents. I realise most people won’t be familiar with these numbers so I will give you a run-down of the basics so you know what you are looking at.

Below is two separate screenshots I compiled into one image. The top section is from the admin area of EDUconnected and shows the different landing pages I am running. The bottom section is a screenshot of my Facebook campaign.


In the bottom section you can see the cost per ‘website click’ or ‘post engagement’ and also the CTR (Click-Through Rate). I’ll focus on these two numbers for now. To give you an idea, if you are getting a cost per action of less than 70 cents on Facebook, you are doing well. If you are getting a CTR of more than 1% on Facebook, that is also quite good.

So, now you know those general indicators, you can see this campaign is doing really well. If you are just getting started with Facebook advertising, don’t expect those kinds of numbers. To be getting a ‘post engagement’ CTR of over 20% and cost of 5 cents per action, is ridiculously good.

I wanted to create this post to show how effective Facebook advertising can be for schools because I know a lot of marketing directors, and principals especially are very skeptical as it’s a new/unknown area.

Looking at the top section of the image, you can see I’m getting a conversion rate of 5% on one page and 10% on another. These are totally different pages and it goes to show that creating the right landing page can make a massive difference to your campaign effectiveness.

To give you an idea of typical conversion rates, if you are getting a conversion rate of over 1% on your landing page, you are doing well. This will vary quite a lot depending on what your call-to-action is. If your asking someone to purchase something, that is obviously a bigger ask than giving them something for free in exchange for their email address. Keep that in mind as it’s quite possible to get conversion rates of 30% up to 70% depending on your offer and how targeted your traffic source is.

These landing pages were setup through EDUconnected which gives you the option to split test different elements of the page to increase your conversion rate. Very cool feature! These campaigns were relatively new so there is no split test data there yet.

Now you know just a little bit more about how online advertising works, so in your next conversation you’ll be able to impress people with fancy terms like CTR and Conversion Rate. ;-)


Don’t Make This Mistake When Setting Up Your Google Account

Here’s a quick tip for you when setting up your Google accounts. If you don’t set up your accounts this way, it could cause you headaches down the track.

Google have quite a number of products available and with the purchase of Youtube you may already have an account that will need to be merged into one central account before you sign up to their new products such as Google+.

Before you create a new Google+ account, check out your current Google Places listing. You will want to upgrade that account to what they call “Google+ Local” instead of creating a brand new Google+ profile.

Their options are a little strange at the moment, while they are rolling out new features and madly trying to integrate existing services under one umbrella. There is an option in Google+ that seems more relevant for schools but if you don’t want to manage two different Google+ profiles you are better off going with the local business listing you already have and upgrading that to Google+ Local.

Watch the video below to learn more: