How to Setup Google Places for Your School

This is super important for any business let alone schools. With Google Places, you can get an instant boost in site traffic just by filling out your school location details and getting a few good reviews from your school’s parents. You’ll notice when searching Google, the top section on many search phrases is the map section with markers. This is what Google Places is all about. This is your opportunity to jump the queue and get listed in front of other schools who aren’t taking advantage of this. Google have recently introduced Google+ Local. If you would like to find out more about how to effectively utilise Google products for your school, check out the Google+ For Schools webinar on onlinemarketingforschools.com

Google Places For Schools

A. Open Google Places home page.

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Links for Google Places:

http://www.google.com/business/placesforbusiness/

or

http://www.google.com/places

B. Sign in with existing google account or sign up for a new account.

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Click 1. ‘Sign-in’ or 2. ‘Get started for free’.

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1. Sign in with existing google account details, or
2. Click ‘Create an account’ to setup a new google account.

If you selected to create a new account, fill in all your details on the page that opens and sign in.

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After signing-in, check to agree with the ‘Term and Conditions’ and hit ‘Continue’.

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C. Search your school address.

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Search for your school address in Google’s database by typing it in the searchbox that appears and hit Enter on keyboard or search button on the page.

Check if your School is already listed.

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If it is already listed before, select, go through it and modify that listing. If it isn’t listed, click ‘No, these are not my businesses’.

Fill in your business details.

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Put up the ‘Business Name’, ‘Country’, ‘Street Address’, ‘City’, ‘State’, ‘Zip Code’, and Main Business Phone’ fields.

Choose most-appropriate category for your school.

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Select the most-appropriate category by putting in closest keywords in the ‘Category’ search bar.

Submit your details.

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It is recommended to keep the goods delivery and services checkbox unchecked. Checking this enables business listing to set up appropriate local delivery area radius which is inappropriate for a school. To submit details, click ‘Submit’.

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Google again matches your details with existing listings. If your school isn’t up there already, select ‘No, this is not my business.’

D. Verify your listing by phone or postcard.

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The quickest way to have your listing verified is through phone. Verifiation by postcard takes 1-2 weeks. If you wish to have the listing verified later, you may click ‘Continue and verify later’.

E. Personalize your listing content.

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Personalize by:
1. Clicking ‘Add photo’ and uploading an appropriate school picture.
2. Adding more information by clicking ‘Edit Information’.

Editing information:

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Editing contact information.

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List all contact information and click ‘Save’.

Editing hours of operation:

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List operating hours for your listing and click ‘Save’.

Editing description:

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Type description for your listing in the text box and click ‘Save’.

F. Initialize Google+ to build your online network by clicking ‘Google+ page’

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G. Review analytics data by clicking ‘Insights’.

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You can track page visits and other data by clicking after verifying your listing. You can also have your school’s ‘Place page analytics’ emailed to your mail account for regularly reviewing the analytics data.

Get started now!!

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For more information about Google+ and other various social networks, visit onlinemarketingforschools.com.

How To Create Videos That Connect With Todays Audience

Have you noticed the change in online video styles lately?

Most of the major web 2.0 sites are adopting this new style of video production which is absolutely skyrocketing engagement and conversion stats.

It’s called whiteboard animation and it’s proving to be very effective at delivering your message to today’s audience.

You have probably seen these types of videos on all Google’s latest products etc. It involves text and images hand drawn on the screen as if on a canvas.

*Note: This isn’t quite a full-on cartoon animation video. It’s a simple form of delivering your written message to your audience in a very effective and engaging way through static images and text. Keep that in mind when you are planning out your script. Don’t think of images, think of words. The images are added later to complement the message.

Here’s some examples:

This is one I used for the platinum package promotion:

Here is one Glenda Fitz-Payne from Citipointe Christian College has used for a fundraising campaign:

Interview with David Dobbie from Coomera Anglican College

david-dobbie This week I interviewed David Dobbie who is the Business Manager at Coomera Anglican College. He’s doing a great job managing their online marketing and social media strategy with a small number of staff.

Here’s some of the things we discussed:

  • 00:44 – Changing to a CMS based website platform
  • 01:15 – Touch screen friendly design
  • 02:03 – Consistent design from website to mobile app
  • 02:25 – Uptake of the mobile app by parents
  • 02:45 – New method for school news delivery
  • 03:42 – Communication methods with parents
  • 05:05 – Using social widgets on your news page
  • 06:00 – Parents reactions to new technology
  • 06:38 – Facebook strategy
  • 07:40 – Types of content and engagement
  • 09:30 – Promoting events on social media
  • 10:35 – Using Twitter
  • 12:00 – How Youtube is integrated
  • 13:14 – Which staff are involved
  • 14:58 – Challenges faced with digital marketing
  • 15:42 – Principals involvement
  • 16:40 – Rewarding aspects of digital marketing

Keep up with other schools on Facebook

If you didn’t already know, there is a handy feature inside your Facebook page admin section that allows you to watch other school pages and see how many new “likes” they are receiving each week.

keep up with other schools on Facebook This can be a good indication for you as to how you are progressing with Facebook pages and give you some insight into what other schools and universities are doing to get high engagement on their page.

It’s really a clever marketing tactic by Facebook. You’ll notice at the bottom of the expanded section they have included a subtle notice about advertising on Facebook. “Want to keep up? Create an ad to get more likes.”

Advertising on Facebook is relatively new to schools, but I think we will see an increase in ad spend by schools on various social platforms. From the ads I have created on Facebook for schools so far, the results have been very positive. So much demographic targeting power for schools, it’s amazing.

Facebook marketing for Schools

Interview with Nicole de Vries from Brisbane Boys College

Nicole de Vries

Nicole de Vries from Brisbane Boys College

Here is my audio interview with Nicole de Vries from Brisbane Boys College. She does fantastic work there at the school and was kind enough to chat with me about the various systems they are using and how they have integrated social media into their marketing strategy.

Here are a few points from the call:

  • 01:05 – Specifically targeting “Prospectives” on our website
  • 01:30 – Facebook page details
  • 01:46 – Which social networks we use
  • 02:02 – Using Vimeo for online video broadcasting
  • 04:39 – Which social network gives us the best results
  • 06:02 – Using personalities within the school for publishing
  • 06:30 – Advertising methods
  • 07:01 – Our team and how we work together
  • 08:05 – Linking social platforms with out website
  • 08:40 – What gives us the most engagement with our community
  • 10:13 – Challenges we face with technology and social media
  • 11:36 – Apps and mobile targeting
  • 13:05 – Enrolments and Admissions process on the website
  • 14:45 – The step by step process for online enrolments
  • 15:20 – Online payment processing