3320% ROI on school marketing campaign

Here’s the breakdown of a successful online marketing campaign that boosted enrolment applications and had a great return on investment for the school. In this video, I walk you through the numbers and how the campaign worked.

recently I sent out an email about this case study and received quite a lot of interest so I decided to make a quick video going over the campaign and it’s various components.

If you are interested in running a campaign like this for your school, then check out the Platinum Package For Schools

Enjoy!

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How to create a School Facebook Page

Facebook is the largest social media platform in the world right now and there’s a 90% chance your desired audience is using it. A Facebook page is a great way for schools to connect with their students, parents, grandparents, alumni, and other community members. A page is a public profile for your school. There’s no need to setup an individual user account for the school and deal with friend requests. A page lets users simple “like” your school and follow your updates in their news feed. If you would like to learn more about how to market your school on Facebook then check out the Facebook Marketing For Schools webinar on onlinemarketingforschools.com.

pdf

How to create a School Facebook Page PDF Download

A. Goto www.facebook.com and click on ‘Create a page’ link at the bottom.

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B. Click on ‘Company, Organization or Institution’.

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C. Select ‘Education’ in the drop down list.

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D. Next, (1) Enter the school name, (2) Check the check-box, and (3) Click ‘Get Started’.

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E. Sign-in with your existing Facebook account or sign-up for a new account.

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(1) Sign-in with already existing facebook account email/phone and password, and then click ‘Log In’. (2) If not, create a facebook account first by clicking ‘Sign up for facebook’.

If you need to sign up and click ‘Sign up for facebook’ on the previous page, fill in your details on the page that appears and hit ‘Sign up’.

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F. Now, set up your page by filling in all requisite details.

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(1) Add a clear description of your school,
(2) Add your school website,
(3) and (4) Check the questions asked, and
(5) Click ‘Save Info’

G. Set-up your school page’s profile picture.

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To upload the picture, (1) Click ‘Upload from computer’ or ‘Import from website’ as per the picture location. After uploading, click ‘Save Photo’. To put this up later, you may simply click ‘Skip’.

H. Add to favorites for easy access and regular news feeds.

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To easily access your page and get regular news feed on your page, click ‘Add to favorites’. To skip this step, click ‘Skip’.

I. Advertise your page if desired.

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To avoid this or do it later, click ‘Skip’. To advertise your page straight away, set-up a payment method by clicking on ‘Add payment method’.

J. Add a cover photo to the page.

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Click on ‘Add cover photo’. Now click on ‘Upload photo’ and select the image file you want to upload.

K. Click on ‘Update page information’ to give details of your school.

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L. Add all essential details. Click on ‘Edit’ next to a topic, add detail, and then click ‘Save changes’.

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You may always view the edited page by clicking on ‘View Page’ on the top right.

Example: Editing ‘Phone’.

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Click on ‘Edit’ on extreme right in the ‘Phone’ heading.

Next, (1) Enter the phone number, and (2) Click ‘Save changes’.

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Do in the same way for all important headings.

M. Click on ‘Settings’ to edit page settings.

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Select appropriate settings for the listed categories.

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The important ones include ‘Posting ability’, ‘Post visibility’, ‘Messages’, Tagging ability’, ‘Age restrictions’ and ‘Replies’. This enables to maintain the professional look of your page and discard inappropriiate user posts.

N. Add administrators to moderate your page by clicking ‘Admin Roles’.

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To add admins, click on ‘Add another admin’.

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1. Type admin’s name or email in the text box,
2. Set admin role by clicking on ‘content creator’, and
3. Click on ‘Save’.

Repeat these steps for multiple page administrators.

After all changes, view your page by clicking on ‘View Page’ on top right.

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O. Build your audience by inviting contacts.

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To build your audience, click on build audience in the admin panel and then invite your Facebook contacts, invite your email contacts, or share page.

P. Post (1) Text, (2) Images/Videos, and (3) Offers/Events on your page.

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Get started now!

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For more information on Facebook marketing for schools visit onlinemarketingforschools.com

How to create a Google+ page for your school

Here is a step by step manual to create a Google Plus page for your school.

Note* Google is making some big changes. If you currently have a “Google Places” listing (and you should), there is some very important information you need to know. Check out the Google+ For Schools Webinar to learn how this affects you and how you can better integrate Google products and services.

pdf Click Here To Download The PDF version of this tutorial

A. Goto ‘www.plus.google.com’ and sign in.

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If you already have a google plus account, simply sign in, else click on ‘Create an account’ to sign up.

B. Create a page

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You may simply goto https://plus.google.com/pages/create to create the page. Or you may click on the ‘Home’ drop-down list and then follow the following two steps.

Click on ‘Pages’ on the drop-down list.

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Click on ‘Create a Page’.

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Next, select your category i.e. ‘Company, Institution or Organization’ on the window that pops up.

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Select ‘Education and Schools’ from the drop-down list on the new window.

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Click ‘Next’ to continue.

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Put in details, check the page terms and hit ‘Continue’.

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1. Put up ‘School/Page Name’.
2. Put up ‘School Website (if any).
3. Select the approproate audience for the page from the drop-down list.
4. Check the page terms.
5. Click on ‘Continue’ to save details and set up the page.

C. Personalize your page.

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You may:
1. Add image to your school page by clicking ‘Add a profile picture’.
2. Add a cover image by clicking ‘Add a cover photo’.
3. Add contact information by clicking ‘Add contact information’.

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4. Display your website by clicking on ‘Add your website’.
5. Put up an introducation to your page by clicking on ‘Add an introduction’.
6. Describe your page in a few words by clicking on ‘Add a tagline’.

5. Share your posts with your contacts.

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Click on ‘Share’ on the top right corner to share a feed. A window opens.
1. To share text, type what you want to share in the text box and then click ‘Share’ button on this window.
2. Add images to be shared by clicking ‘Photos’, uploading the photo and then clicking ‘Share’ button on this window.
3. Add links to be shared by clicking ‘Link’, pasting/typing the url and then clicking ‘Share’ button on this window.
4. Add a video to be shared by clicking ‘Video’. You may add a video from youtube, simply paste the video url or upload the video. To post, hit the ‘Share’ button on this window.
5. Post an event by clicking ‘Event’, putting up the event details and then clicking the ‘Invite’ button on the window.
6. Change the audience. You may make your post public or share with selected people/circles.

As you get used to posting new content and media, you can change the page design and other available options. As you saw, creating a page and sharing posts is really quick with Google Plus. Get started!!

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Visit http://onlinemarketingforschools.com for more tutorials and online marketing tips! To learn more about Google products and how other schools are effectively marketing their Google+ page, check out the Google for Schools webinar.