Making an Effective Landing Page for Your School

With a plethora of landing pages available on the internet, it is important to have the perfect landing page for your school website so that you can increase conversions and boost response. It is important to understand here that a landing page is different from your home page. The home page will tell all about your school, facilities, location, academics and so on. On the other hand, a landing page is focused on just one aspect of your school. You may be looking for admissions or inviting people to the reunion. What you should be aiming for is that people take action after visiting your landing page. A step by step guide is given here to help you make that perfect landing page for your private school website.

1. Know what you want. Is it more registrations, more traffic or more donations? You need to be clear about what you are looking for. Only then will you be able to achieve what you are looking for. Now if you are looking for more admissions, you need to tell people all about the unique things your school has to offer. The links have to be placed strategically. There will have to be a prominent button for those who wish to pursue admission. You need to know what to place on the landing page that would prompt people to take action.

2. Make it attractive. This can be done through bright colours, varying styles and so on. This would also help your call to action button to stand out and be easily accessible to all.

3. Have a lot of white space. People do not like to read. A photo is always worth a thousand words. Hence you need to add relevant photos and images to the landing page of your school website. Have less words but convey more. Thus you need to choose the words carefully so that visitors are prompted to take action immediately. Include white space so that the landing page looks interesting enough.

4. Avoid too many links. You need to be clear about the goal of the landing page on your school website. There is no point in having too many links that will take the visitor away from your site. You would be wasting all your effort this way. Keep the visitor focused and prompt them to take action.

5. Add testimonials. There is nothing more effective than word of mouth publicity. People get propelled into action once they hear the views of other people, especially users. Add positive views of other people and make it as natural as possible.

6. Improve, improve. No matter what you do, there is always scope for improvement. Hence make multiple copies of the landing page for your school website. Check these out yourself. Or else, you can show it to your friends and colleagues. Take their opinion. Take the best features of each and try to make the best landing page that will be effective and be able to meet all your specific needs.

Here are some examples of various landing pages. Very minimal in design but highly effective:

 

This version below includes a full screen video as the background and is targeted at the general school community:

 

These templates are included with EDUconnected. If your school hasn’t joined yet, take a look at what the EDUconnected school marketing platform can do for you.

digital-publishing

Online Marketing For Schools Magazine App is LIVE!

In case you haven’t heard yet… Apple Newsstand is the hottest new thing to hit IOS and is changing the way digital content is distributed and consumed.

This is the next step in digital publishing. This puts ebooks, flipbooks, and standard pdf’s to rest.

Take a look at these stats from current Newsstand publishers.

  • Conde Nasté saw a 267% spike in their digital subscriptions within 2 weeks
  • Bonnier sold 3,900 monthly subscriptions in 6 days
  • Future US said 40% of it’s NEW subscribers are due to adding their mag onto Newsstand
  • Hearst sold more than 500,000 digital subscriptions (expects to double that number to over a million by the end of this year)
  • Cosmopolitan topped 115,000 digital subscribers

All of this, and just think, the Newsstand has only been out a short while.

I’m excited to be able to offer this technology to schools, and have created my own Newsstand magazine to show you what’s possible and to keep you up to date with the latest marketing information relevant to schools and universities.

Here’s a link to check out the Online Marketing For Schools Magazine App

If you are interested in having your own school Newsstand app for your digital publications, check out this page on ImagePro Studios for more details.

 

It’s a dedicated publishing platform with special features integrated to support subscriptions, in-app purchases, and background downloads to name a few.

This is the future of digital publishing right here.

SEO and Online Marketing for Schools

It is without doubt that online marketing and SEO (search engine optimisation) can be a daunting task with unfamiliar terms, sneaky algorithms and lots of possibilities for failure. You may be left wondering where to begin, how to reach your target customers such as parents and students or even how to get noticed among the slew of blogs, websites and social media profiles for schools. At one time or the other, even the most experienced and techno-savvy people tend to make mistakes. To be successful in online marketing, you must be aware of the basics and how to become a pro in a short time.

Influential marketing

Experts suggest that by 2016, online marketing will influence half of the money spent by retail customers. This means that one out of every 2 people will choose your school because of a website, ad or a mobile application that catches their eye. You must be in a constant search for a new way of advertising your school to the ever expanding online market.

SEO is one part of online marketing that can leave you depressed. However, it shouldn’t be as confusing as it looks. Though there is no honest way of catapulting your school’s website to the top of the search engine results, but there are various ways of increasing the chances of parents and students finding you. Choose your keywords selectively and wisely. Use a short and relevant title tag that shows potential customers and the search engine the basic interest of your website. Use URLs that are as relevant and as short as possible. Link all your social media accounts, blogs etc. to your main page to make it possible for search engine to direct readers to the right direction.

Another important ingredient for success in online business is social media. You must create and maintain social profiles for your school if you are to be successful. Statistics indicate that up to 91% of adults utilise social media while 73% of smart phone users access their social media accounts using apps at least once per day. You must know how to use social media to your advantage. Though using Twitter to market your school is an important step, avoid engaging in conversation with potential customers on the site. Instead, do it on the phone or private emails to ensure that customers’ issues remain private. Use social media to invite subscribers and users to access your school easily, see photos, amenities and events. Provide consistent updates for your customers regularly.

Engaging with potential prospects

It is essential to engage parents and students by creating an online website that can easily be navigated through smart phones. Apps make it easier for parents and students with smart phones to browse your services. You can use apps to drive traffic to you website and thus improve your bottom line. If you do not have an app, then you may be losing potential business. If your school’s website takes too long to upload, customers will simply move on.

Another key way of interacting with your readers is through blogging. But with so many blogs out there, you must look for a way to make yours stand out. When making a blog, you must limit your content. Avoid blogging for the sake of it; ensure that each post provides valuable information to your potential customers. Limit the amount of text, avoid posting too often and include videos or pictures. Look for a way of maintaining a constant relationship with your customers. Create emails that will attract the attention of your customers rather than being put in the spam folder.

When you make use of these online marketing methods, it will be easy to make your efforts a success.