The 3 Keys To An Effective Marketing Campaign

In this episode I cover the 3 things that will deliver greater results and conversions on your next marketing campaign. If you can combine these elements, you will have much more impact and response from your target market.

  1. Labels
  2. Events
  3. Funnels

I have talked about Funnels and Events in previous podcasts but in this episode I delve deeper into the importance and use of Labels for Branding and Viral exposure.

Enjoy ;-)
Mike

Interview With Glenda From Citipointe Christian College

Glenda Fitz-Payne joins me in this episode to talk about the implementations we have made to Citipointe’s school website and the results that have come from it.

The 2 implementations we have made so far includes optimising the enrolments process and capturing lead data in a more effective and inviting way, and setting up a separate events website to enhance the school’s community involvement and provide a leveraged tool to integrate social media sharing options and integration.

Enjoy ;-)

Mike

personality

Using Personality In Your Marketing

Using personality in your marketing will have a dramatic effect on how many conversions  your website receives.

Most school websites lack personality and come across as very institutional. It’s the way things have always been done but it doesn’t do much to connect and engage with the website viewer.

In this video I talk about what I’m currently doing to enhance the websites of the various schools I’m working with by putting faces to names, and names to positions. Specifically for the enrolment process. This is a crucial part of every schools marketing efforts. The better a job you can do to get enrolment enquiries, expressions of interest, and paid applications, the better chance a school has of growing.

Search Engine Optimisation For Schools

In this podcast episode, I look at search engine optimisation for schools and some of the results that I have achieved for other schools in the past few months.

SEO is something that schools tend to lack in, which is understandable as it is quite a technical subject and there are not many professionals out there who fully understand how to correctly optimise a website for better rankings in the search engines.

Let me give you a brief overview of SEO (search engine optimisation) and show you how I was able to take a school website from a position of #194 to the first page of google search results for a popular keyword phrase.

In this episode I cover:

  1. On Page Optimisation
  2. Off Page Optimisation
  3. Google Adwords combined strategy
  4. Rankings Achieved
  5. Results Gained

If you are interested in taking advantage of this strategy and working with me please email me at mikeleembruggen @ gmail.com or fill in the contact form on this website.

Talk soon,
Mike