Boost Enrolments
Effectively target prospects online and educate them over a series of clever marketing campaigns exactly why they should enrol their children at your college.
Get 4000 Clicks From Targeted Online Users
(Avg. 2 Week Turnaround)
The 3 Keys To A Successful Online Campaign
Target The Right Audience
Stop waiting around for people to come to your website.
Target prospects directly and deliver them a compelling message with an irresistible offer.
There is so much potential for schools to target new prospects online through various social networks and search engines. Online advertising can be much more cost-effective than print media, billboards, and newspaper advertisements.
Leverage the massive network of Facebook and Google to your advantage.
Capture Your Prospects
Create A High Converting Landing Page
A high converting landing page will either make or break your online marketing campaign.
Your landing page needs to be highly focused and specific. Having too much extra content in sidebars and headers will reduce your conversion rate and ultimately you will lose your potential prospect.
The aim of a landing page is to move the prospect to complete your call-to-action. We recommend creating a separate landing page for your online advertisements to increase your conversion rate and ultimately your return on investment.
Engage Your Prospects
Follow Up Through Email
The power of a cleverly crafted email marketing campaign can not be underestimated.
Email is still the number #1 form of digital communication in the world today. Imagine harnessing that power into an automated sequence of emails designed to build trust with your prospects and progress them through your marketing funnel without you having to lift a finger.
Through each step of the process, prospects are encouraged to proceed to the next step and ultimately complete your desired goal.
Online Marketing Execution Plans For Schools
The Trifecta
Online Advertising
Effectively target your prospects through clever online advertising
Landing Pages
Capture your visitors with a highly focused message and call-to-action
Email Autoresponder
Engage your prospects and build trust with a tailored email followup sequence
Enrolment Booster Execution Plan
This plan includes a 3 step landing page sequence that gradually asks the user for more information. This approach increases conversion and gives you a list of highly motivated prospects.
Open Day Execution Plan
This plan is great to promote your upcoming open day. It includes a landing page you can fully customise with Google maps and a web form you can modify to include custom fields.
School Tour Execution Plan
This plan is great for your general ongoing campaign to engage online users and encourage them to register for your next school tour. You can use this to promote a scheduled tour or tours by request.
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