In this post you’ll discover a clever idea you can use to integrate video into a promotion of your school or college.
We are coming into an age of short video compilations. You’ll notice sites like Vine.co or Instagram focus on short videos less than 15 seconds.
What the University of Oxford have done is create a short video compilation focusing on just one subject area. Humanities. This is clever as it doesn’t try to accomplish too much. It’s a lead-in video. Even if someone isn’t directly interested in Humanities, it would encourage them to find out what other subject areas might be available at Oxford.
Those that are interested in Humanities will feel like this University is specifically for them. You’ll notice in the comments, they have put a direct link to the Humanities Course page on their website. The one extra thing they could have done here is put a direct call-to-action on that page to encourage visitors to proceed with an application. Read more