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Interview with Nicole de Vries from Brisbane Boys College

Nicole de Vries

Nicole de Vries from Brisbane Boys College

Here is my audio interview with Nicole de Vries from Brisbane Boys College. She does fantastic work there at the school and was kind enough to chat with me about the various systems they are using and how they have integrated social media into their marketing strategy.

Here are a few points from the call:

  • 01:05 – Specifically targeting “Prospectives” on our website
  • 01:30 – Facebook page details
  • 01:46 – Which social networks we use
  • 02:02 – Using Vimeo for online video broadcasting
  • 04:39 – Which social network gives us the best results
  • 06:02 – Using personalities within the school for publishing
  • 06:30 – Advertising methods
  • 07:01 – Our team and how we work together
  • 08:05 – Linking social platforms with out website
  • 08:40 – What gives us the most engagement with our community
  • 10:13 – Challenges we face with technology and social media
  • 11:36 – Apps and mobile targeting
  • 13:05 – Enrolments and Admissions process on the website
  • 14:45 – The step by step process for online enrolments
  • 15:20 – Online payment processing

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Mike Leembruggen

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email mike@onlinemarketingforschools.com
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