Interview with David Dobbie from Coomera Anglican College
This week I interviewed David Dobbie who is the Business Manager at Coomera Anglican College. He’s doing a great job managing their online marketing and social media strategy with a small number of staff.
Here’s some of the things we discussed:
- 00:44 – Changing to a CMS based website platform
- 01:15 – Touch screen friendly design
- 02:03 – Consistent design from website to mobile app
- 02:25 – Uptake of the mobile app by parents
- 02:45 – New method for school news delivery
- 03:42 – Communication methods with parents
- 05:05 – Using social widgets on your news page
- 06:00 – Parents reactions to new technology
- 06:38 – Facebook strategy
- 07:40 – Types of content and engagement
- 09:30 – Promoting events on social media
- 10:35 – Using Twitter
- 12:00 – How Youtube is integrated
- 13:14 – Which staff are involved
- 14:58 – Challenges faced with digital marketing
- 15:42 – Principals involvement
- 16:40 – Rewarding aspects of digital marketing
Mike Leembruggen
Director at Online Marketing For Schools
Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email mike@onlinemarketingforschools.com
Latest posts by Mike Leembruggen (see all)
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