Interview with David Dobbie from Coomera Anglican College

This week I interviewed David Dobbie who is the Business Manager at Coomera Anglican College. He’s doing a great job managing their online marketing and social media strategy with a small number of staff.

Here’s some of the things we discussed:

00:44 – Changing to a CMS based website platform
01:15 – Touch screen friendly design
02:03 – Consistent design from website to mobile app
02:25 – Uptake of the mobile app by parents
02:45 – New method for school news delivery
03:42 – Communication methods with parents
05:05 – Using social widgets on your news page
06:00 – Parents reactions to new technology
06:38 – Facebook strategy
07:40 – Types of content and engagement
09:30 – Promoting events on social media
10:35 – Using Twitter
12:00 – How Youtube is integrated
13:14 – Which staff are involved
14:58 – Challenges faced with digital marketing
15:42 – Principals involvement
16:40 – Rewarding aspects of digital marketing

About
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Mike Leembruggen

Director at Online Marketing For Schools

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email mike@onlinemarketingforschools.com