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Social Media Marketing Strategy For Schools

Further to my previous post on how to create your marketing message… here I want to expand on that idea and give you the tools to effectively turn your multiple marketing messages into distributed content that drives prospects back to your website.

At a recent schools conference I attended, there was a speaker from a U.S university talking about how they organise their social media posts and keep up to speed with where content is being shared. The simple solution was a spreadsheet. As basic as that may seem, it is effective.

I took this a step further and created a Google Sheet that you can copy, modify, and share with your colleagues. The great thing about Google Sheets as opposed to Microsoft Excel or Apple Numbers is that you can invite other users to collaborate. Everything is stored in the cloud and updates are real time amongst all users. It’s a fantastic service.

Here is the link to that Google Sheet:

google sheets


When you open that up, click File -> Make a Copy. That will copy the doc to your organisation where you can start editing and adding content rows.

Screenshot 2014-11-07 14.02.16

To take this even further. There is a fantastic plugin available called CoSchedule that is now included in EDUconnected (you will still need a subscription through coschedule) to make all of this much easier and more streamlined. You can schedule all your future posts, collaborate with team members, and most importantly schedule social promotion of your content to a number of different networks.


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Mike Leembruggen

Mike Leembruggen specialises in digital marketing and software development. Currently working with a number of schools and universities. If you are interested in working with Mike then please email mike@onlinemarketingforschools.com
Profile photo of Mike Leembruggen
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