Facebook is the largest social media platform in the world right now and there’s a 90% chance your desired audience is using it. A Facebook page is a great way for schools to connect with their students, parents, grandparents, alumni, and other community members. A page is a public profile for your school. There’s no need to setup an individual user account for the school and deal with friend requests. A page lets users simple “like” your school and follow your updates in their news feed. If you would like to learn more about how to market your school on Facebook then check out the Facebook Marketing For Schools webinar on www.onlinemarketingforschools.com.
A. Goto www.facebook.com and click on ‘Create a page’ link at the bottom.
B. Click on ‘Company, Organization or Institution’.
C. Select ‘Education’ in the drop down list.
D. Next, (1) Enter the school name, (2) Check the check-box, and (3) Click ‘Get Started’.
E. Sign-in with your existing Facebook account or sign-up for a new account.
(1) Sign-in with already existing facebook account email/phone and password, and then click ‘Log In’. (2) If not, create a facebook account first by clicking ‘Sign up for facebook’.
If you need to sign up and click ‘Sign up for facebook’ on the previous page, fill in your details on the page that appears and hit ‘Sign up’.
F. Now, set up your page by filling in all requisite details.
(1) Add a clear description of your school,
(2) Add your school website,
(3) and (4) Check the questions asked, and
(5) Click ‘Save Info’
G. Set-up your school page’s profile picture.
To upload the picture, (1) Click ‘Upload from computer’ or ‘Import from website’ as per the picture location. After uploading, click ‘Save Photo’. To put this up later, you may simply click ‘Skip’.
H. Add to favorites for easy access and regular news feeds.
To easily access your page and get regular news feed on your page, click ‘Add to favorites’. To skip this step, click ‘Skip’.
I. Advertise your page if desired.
To avoid this or do it later, click ‘Skip’. To advertise your page straight away, set-up a payment method by clicking on ‘Add payment method’.
J. Add a cover photo to the page.
Click on ‘Add cover photo’. Now click on ‘Upload photo’ and select the image file you want to upload.
K. Click on ‘Update page information’ to give details of your school.
L. Add all essential details. Click on ‘Edit’ next to a topic, add detail, and then click ‘Save changes’.
You may always view the edited page by clicking on ‘View Page’ on the top right.
Example: Editing ‘Phone’.
Click on ‘Edit’ on extreme right in the ‘Phone’ heading.
Next, (1) Enter the phone number, and (2) Click ‘Save changes’.
Do in the same way for all important headings.
M. Click on ‘Settings’ to edit page settings.
Select appropriate settings for the listed categories.
The important ones include ‘Posting ability’, ‘Post visibility’, ‘Messages’, Tagging ability’, ‘Age restrictions’ and ‘Replies’. This enables to maintain the professional look of your page and discard inappropriiate user posts.
N. Add administrators to moderate your page by clicking ‘Admin Roles’.
To add admins, click on ‘Add another admin’.
1. Type admin’s name or email in the text box,
2. Set admin role by clicking on ‘content creator’, and
3. Click on ‘Save’.
Repeat these steps for multiple page administrators.
After all changes, view your page by clicking on ‘View Page’ on top right.
O. Build your audience by inviting contacts.
To build your audience, click on build audience in the admin panel and then invite your Facebook contacts, invite your email contacts, or share page.
P. Post (1) Text, (2) Images/Videos, and (3) Offers/Events on your page.
Get started now!
For more information on Facebook marketing for schools visit www.onlinemarketingforschools.com
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